The biggest shopping weekend of the year is almost here — are you ready? For small businesses, Black Friday and Small Business Saturday offer a powerful opportunity to increase visibility, attract new customers, and drive significant revenue. With the right Black Friday marketing tips, you can stand out from big-box competitors and make the most of this high-traffic sales period.

Below are proven, practical, and highly effective Black Friday marketing tips to help your business capture attention and boost sales this holiday season.

1. The Most Important of the Black Friday Marketing Tips: Start Promoting Earlier Than You Think

Shoppers begin planning purchases weeks ahead of time. Use early teasers to build anticipation.
Example: Send a “Black Friday Sneak Peek” email with hints about upcoming deals to warm up your audience.
These early announcements set the stage for all your marketing tips to work together.

2. Create Exclusive Deals That Stand Out

Generic discounts get lost in the noise. Your offers need to be compelling and unique.
Example:

• “Buy One, Get One 50% Off”
• Special bundles only available on Black Friday weekend
• VIP early access for email subscribers
  Exclusive deals add urgency — one of the strongest Black Friday marketing tips you can use.

3. Optimize Your Website for Heavy Traffic

Holiday traffic surges can overwhelm a poorly optimized site.
Example:

• Test site speed
• Ensure mobile responsiveness
• Streamline the checkout process
  A smooth user experience is one of the most essential Black Friday marketing tips because slow sites lose sales.

4. Use Social Media to Drive Engagement

Social channels are where excitement builds.
Example: Post countdown graphics, limited-time flash sale announcements, and product demo videos.
Pairing social content with strategic Black Friday marketing tips can dramatically increase conversions.

5. Highlight Small Business Saturday Differently

This is your day — the day customers intentionally choose to support local businesses.
Example: Share behind-the-scenes photos, customer spotlights, or the story behind your brand to build emotional connection.
This approach pairs perfectly with all your marketing tips, reinforcing community loyalty.

6. Make It Easy for Customers to Shop

Remove any friction between interest and purchase.
Example:

• Offer curbside pickup
• Provide clear pricing
• Display inventory availability
  Convenience is one of the most effective marketing tips because busy shoppers choose the easiest path. (For further reading, check out one of our previous articles on how to give your users a stellar user experience).

7. Retarget Visitors Who Don’t Purchase

Not everyone buys the first time they visit.
Example: Run retargeting ads or send abandoned-cart emails reminding customers of your offers.
This is one of the most profitable marketing tips, turning warm leads into buyers.

8. Extend Your Offers Through Cyber Monday

Shoppers expect deals to continue beyond the weekend.
Example: Offer extended deals, new Monday-only offers, or exclusive online bundles.
This “extended weekend” approach is one of the Black Friday marketing tips that keeps momentum strong.

Conclusion

With the right marketing tips, even the smallest businesses can compete with major retailers. Focus on early planning, compelling offers, an optimized website, and engaging communication across all platforms. Your efforts during this shopping weekend can create not just short-term sales, but long-term customer relationships.

Next week’s article will help you take full advantage of online shoppers with a complete Cyber Monday marketing strategy.