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Building a Cyber Incident Response Plan: How Small Businesses Can Recover from a Cyberattack
Even with the strongest defenses, no business is 100% immune to cyber threats. When a breach or attack occurs, every minute counts. That’s where having a well-structured cyber incident response plan makes all the difference. It helps you act quickly, reduce damage, and restore operations — all while maintaining customer trust. 1. Detect and Contain […]
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How to Maximize Post Back-to-School Sales with Smart Digital Marketing
The hustle and bustle of the Back-to-School season may be over, but smart businesses know that opportunities don’t stop once the first bell rings. Post Back-to-School sales are a golden chance to keep momentum going, clear out seasonal inventory, and connect with customers who may have missed the rush. With the right digital marketing strategies, […]
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Preparing Your Small Business for the Spring Transition: A Springtime Marketing Guide
Preparing Your Small Business for the Spring Transition: A Springtime Marketing Guide As winter’s chill begins to thaw, smart small business owners are already planning their springtime marketing strategies. The seasonal shift presents unique opportunities to refresh your marketing approach, reconnect with customers, and potentially boost revenue during this period of renewal. Audit Your Winter […]
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The End of Skype and What Business Owners Should Know
The End of Skype and What Business Owners Should Know Microsoft’s decision to retire Skype in May 2025 and transition users to Microsoft Teams marks a significant shift in the landscape of business communication tools. For small businesses that have relied on Skype for their communication needs, this change presents both challenges and opportunities. How […]
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AI for Small Businesses: Utilizing AI to Boost Sales
AI for Small Businesses: Utilizing AI to Boost Sales In an era where technology is advancing at lightning speed, small businesses need to leverage every tool at their disposal to stay competitive. One of the most powerful tools available today is artificial intelligence (AI). By integrating AI into their websites, small businesses can enhance user […]
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Why Blogging is a Powerful Tool for Small Businesses
Why Blogging is a Powerful Tool for Small Businesses In today’s digital age, small businesses must establish a strong online presence to compete and thrive. One of the most effective and affordable ways to achieve this is through blogging. A well-maintained blog can help businesses build authority, increase brand awareness, and enhance search engine optimization […]
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Why Podcasting Is a Powerful Marketing Strategy for Small, Local Businesses
Why Podcasting Is a Powerful Marketing Strategy for Small, Local Businesses In today’s digital age, small businesses need creative ways to stand out in their local markets. While social media, SEO, and paid ads are popular options, one often-overlooked yet highly effective marketing strategy is podcasting. A podcast allows you to engage your audience in […]
Read MoreCreating a Buyer Persona | Being SocialSmart
Before you can start any form of marketing, digital or offline, you first need to know who your ideal customer is. You can start this process by developing a persona. The first thing we will ask any of our SocialSmart Social Media Marketing clients is who is your ideal customer or who is your target […]
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